The Safest Place They Could Find Was a Comment Section
78 people disclosed in my Instagram comments. I started asking why — and found the same answer across five populations.
A few weeks ago a reel I made about grooming reached nearly 600,000 people. 793 of them left a comment. Dozens of those comments were disclosures — people sharing what happened to them, many for the first time, in a public comment section, to someone they'd never met.
The thing that kept me up wasn't the disclosures themselves. It was simpler: why there?
An Instagram comment section. Public. Permanent. Attached to their real name or the anonymous account they made just for this. That was the safest place they could find to say it out loud.
The obvious answer is that I went first. I said what happened to me, they recognized it, and something opened. When someone goes first, it gives other people permission.
But the harder answer: they said it there because there's nowhere better.
Not nowhere at all. There are subreddits, Facebook groups, Discord servers, apps, forums. For every kind of pain, there's a community. The communities exist.
They just don't produce connection.
I started looking into this. Not just for survivors — for anyone carrying something they can't easily find someone to relate to. Autistic adults trying to make friends. People with long COVID trying to be believed. Chronic illness patients trying to find someone their age who gets it. Parents who've lost a child trying to grieve without being grouped with people processing a breakup.
I expected each group to have different problems. What I found was five failures, repeated everywhere.
The groups are too big. Long COVID Facebook groups have 7,500 members and 2,000 posts a day. A chronic illness patient called hers a "hive of pure misery" where anything useful gets buried. You scroll looking for someone who sounds like you and you drown instead.
They're too anonymous and too public at the same time. In large anonymous groups, the anonymity "almost has that negative impact of feeling kind of more alone." But in non-anonymous ones, "people can get so much detail about you, so sometimes that does stop me from commenting." There's no middle.
The wrong people are in the room. A woman with a chronic condition joined a support app and found "everyone was two to three times my age. I had nothing in common with them." Long COVID patients at different recovery stages scare each other. Bereaved parents in general grief groups sit next to someone mourning a pet.
Honesty gets replaced by positivity. "Just choose to be happy." "Have you tried turmeric?" Lupus patients hear "at least it's not cancer." The space that's supposed to understand you becomes one more place performing comfort instead of offering it.
You're together but not connected. Autistic adults described online groups as "artificial" and "canned." A long COVID patient said what they actually want: "It would be nice just to sit in a room with 3 or 4 other people and chat through stuff."
Three or four people. Not thousands. Just someone who gets your specific thing.
These aren't five random bugs. They're symptoms of the same design mistake: every platform is built on the wrong axis.
They optimize for reach when the problem is trust. A Facebook group's success metric is members. A subreddit's is subscribers. An app's is daily active users. But the person with long COVID doesn't need to reach 7,500 people. She needs to find three who are her age, at her stage, and willing to be honest. Reach is the opposite of what she needs. Reach is what forces her to broadcast her condition to thousands before she can find the one person who gets it.
They organize by identity when connection happens through intent. "Chronic illness support group." "CSA survivors." "Autism community." These labels create rooms. But inside those rooms, a 22-year-old with EDS has nothing in common with a 60-year-old with fibromyalgia except a category. The thing that would actually connect two people isn't the label — it's the specific thing they're carrying and what they're looking for. Not "survivor" but "someone who understands why I flinch when people are too nice to me." Not "autistic adult" but "someone who also has to rehearse phone calls and doesn't think that's weird."
They force a binary between anonymous and exposed. You're either behind a throwaway account where no one knows you, or you're posting under your real name where everyone does. There's no graduated middle — no way to share a little, build trust, and then share more. Every existing platform treats disclosure as a single event: you're either out or you're not. But trust doesn't work like that. Trust is earned in layers.
What would it look like if you designed for trust instead of reach? If the platform's primary object wasn't a post or a profile, but a trust level? If you could start with a whisper and only go further when it felt right?
I looked at whether people have stopped searching. They haven't.
"I've searched for local social groups, but most options either cater to individuals over 60 or lead me to apps filled with fake profiles. I'm at a point of desperation."
"While there are existing groups for long haulers, we remain scattered."
"I find myself without any friends now. It's a lonely and difficult time." — 235 upvotes. 54 people saying the same thing.
"I hate how fucking lonely it is to survive CSA because we can't talk about it the same way people talk about surviving other awful things."
When someone posted about starting a Discord server for survivors, 65 people commented: "I would love an invite."
They're not adapted. They're still looking. They just can't find anything that works.
I know this because I lived it. I spent twenty years not telling anyone what happened to me, and when I finally did, it was in a reel to half a million strangers. I didn't plan that. I just couldn't find the right room first.
The people who disclosed in my comments — they were doing the same thing. A comment section shouldn't be it. But it was the best option available.
So we're building something.
It's called likeu. It starts from three design decisions that break from how every existing platform works:
Intent, not identity. You don't join a "survivor group" or an "autism community." You describe what you're carrying and what you're looking for. The specificity is the point. Two people connect not because they share a diagnosis but because they share an experience that no one else in their life understands.
Trust in layers, not all at once. You don't post your story to a room of strangers and hope for the best. You start small. You share a little. If it's met well, you share more. The platform is built around graduated disclosure — the idea that trust is earned, not assumed, and that the pace should be yours.
Three people, not three thousand. The goal isn't a community. It's a match. The specific few people who get your specific thing. Not a feed to scroll. Not a group to perform for. A room small enough to be honest in.
Right now, before we build the platform, we need to understand what you actually need. Not what we think you need. What you'd actually use.
There's a conversation waiting for you. Her name is Dora. She'll ask you about what you carry, whether you've found your people, what it would take to trust someone new with it. Five minutes. Your answers shape what we build.
Everyone who talks to Dora now gets in free when we launch. Permanently.